Combined addressing and listing device



IVI. HARTMAN.

COMBINED ADDRESSING AN-D LISTING DEVICE. APPLICATION FILED Nov. 6, 1920.

1,425,768 Pateted Aug. 415, 1922. l l 3 sII'EEIs-SIIEET I.

362.57 h Mzlfahartman. I l V Cadillac /29 La Salle Gals M I 'Jef/ait, Mich Sac Mzchagan a 56257 Mmm Harman `CaclvzUczc l2? a Salle Gals ,1/

- 3mm/toa Milton Hartman w, mgm/mmm..

IVI. HARTIVIAN. COMBINED ADDRESSING AND LISTING DEVICE.

APPLICATION FILED NOV. 6, I920. f Patented Aug. 15;, 1922.

3 SHEEIS-SHEET 3.

strarasi MILTON HARTMAN, or iinraoi'iy MICHIGAN,

A COMBINED AnnREssiiv-eaivn Lis'riiv'e" nnvion.v l

To all whom t may concern: u v

Be it known that l, lltlinroNI-lan'rivmiv,

a citizen loi the United States ot America,

residing at Detroit, in the county ot Nayne and State of Michigan, ,have invented certain .new and useful Improvements in Combi'ned Addressing and Listing Devices, ot which thefollowing is a speciiication, ret-` erence being had therein to the accompanyn ing drawings.

compiledv it can be used without rewriting for the purposeof either ay permanentrec-y ord from which certain selective data vis available or as a directmailing or addressing list. The invention also residesrin the novel arrangement for eliminating the inaccuracies due to numerous rewritings ot a list; in the arrangementtor simplifying the inding of certain selective data; and in the avoidance of the expensive, wastefuland slow systems and devices previously used.

Other features of the inventionl reside in the novel arrangement for `listing the -data of the various towns, etc. in Aoverlappingrelation so as to make more readily available the finding of the data required and in so Figure l is a plan view ot one of the mas-yv ter record charts; .v Figure 2 is a plan view of master town record charts;

Figure 3 is an assembly` of `the charts shown in Figure 2;

"Figure 4 is a cross-sectionl on the line one of the 4 4 of Figure 3;

Specification of Letters latent.j `Pfgmtejnte:Aug; 15, 1922 Application filed November e, ie2o serial No. 22354; L

l Figure isa planview of'one of the com` pleted addi'lessing,andl listing. devices; i i Figure Gis a planview demonstrating one form of data or original list from -which the combined addressing and listing `chart While my' invention in its broader aspects l is not vlimited to the particular use described, I will` for the `-.better understanding of the inventiony describe the combinedaddressing and listing device in connectionfwith data relating to automobiles; i i y y ,v In order to better appreciate the advantages otfsuch `a combined addressing and listing device attention-is called tothe fact that there are three principal usesvforla list of V automobile owners;k irst,` statistical; second, sales promotion; third, advertisingy administration. Under the statistical, headingthereis a largeuse onv the part of auto:` mobile tire, i accessory: manufacturers, etc.,

and many other members of the automotive i" I: industry require basic ,igures upon which i toy establish theirr quotasz of "sales expectancies to gauge their protection to diffuse distribution, to locatesales resistanceand to make/comparative statements." For this purpose, however, the information is yrequired` to be arrangedvby towns showing how many car owners thereare in each town, and further assembled according to county Vor similar units. It isalso necessary for this statistical list to show howv many of `each make of, car there are inthe principall cities.

Under the second headingof sales prostan-tlyrincreasing-use for a listofautog! mobile ownersy toy'be acquainted 4with the merits of the various automotive accessory and services iii-sales promotion activity. l.

'Under the third ,v heading of advertising* administration it ispossible with such a list yto. predetermine editions,l of v"printed mattei so as to properly estimate the amount rer, quired to cover the car owners in any town or numbers ottowns, or size of towns `or the car owners of certain makes ofgcar in any community or in anynuiiiber otcommunities. Moreovery as the e 'owneris a representative citizen, such a list4 in addition-to being available yfor purely automobile --purposes is also capable lof use in the advertising and ysales oflother articles, thusmaking a listing of car owners an ideal listgtorpldirect advertisingpur-v v motion it is to benoted that there is a conj automobile interested within such towns or 1 post oiiice areas is also an important feature ofthe invention. As is well known, it 1s customary for each of the States to maintaina book or other list in which there is data pertaining to automobile registrations showing the serial number of the car, the make and year of the carand yon the same 'line the name,

' street number and town of the owner` of the car. There is, however, no- `uniformity among the various States as to the manner of keeping this data butit is generally kept available'by consecutive license numbers for l the State, as illustrated in Figure 6.

In the advertising of various vautomobile parts or accessories such as tires, carburetors. lubricants, etc, it voften happens ,that-:the product advertisedis lapplicable only to a single make of car or a single class o'ficars.

In other words, certain carburetors ymay be applicable only tok'cars having a particular form ofmanifold lor again other accessories, lubricants or other material may be Vapplicable only to cars put outv to the trade at an initial selling 'price above a given figure. It is therefore obvious that in advertising' these `particular lines,l to mail a copy of theadvertising matter to every car owner in a givencounty or locality would be extremely wasteful, and various attempts have been made to Compile lists showing this selective data. Such previous attempts have required rey'vriting` the entire list and then ``putting it on card systems or i other arrangements rom which the user rewrites the list veach timethe addressing or mailing list is made up. Such arrangements are not only slowy but lgreatly increase the chances for inaccuracy and it is one of the objectsfof the present invention to provide a system having` a combined addressing and i listing device in which a single writing` at the time of Compiling the original datais 1*all that isY required.

"lal'ing up no'w in detail the various individual operations, it will be noticed in Figure 6 that the original data is arranged inzserial number but without reference to either the make of the car or'the locality inwliich the owner resides. This data is first copied on a master record chart shown in Figure l, this chart A being as illusy tratedl of' a size approximately 34 inches long I' -by 22 inches wide and arranged to cut into six` strips each strip B beingnll inches long by 3.7 inches wide, these figures being for the purpose of illustrating the relative proportion of the parts for the purpose hereinafter brought out vin detail. Each of the strips B is designed so that it contains two columns preferably arranged on* opposite sides of a separable line C, the right hand column being 2.3 inches wide and the left hand column being 1.4 inches wide and having at the extreme left a .marginal portion three-tenths of an inch wide, the purpose of this marginal portion being to aid in affixing the strip when mounting the same on the town card. From top to bottom this strip B contains 51 spaces, each space being two-thirds inch high. The purpose in de' signing the sheet in blocks two-thirds inch high being to permit of four typewriter spaces, the maximum of three typewriter spaces being required for a three line name, street address and town, the fourth space permitting of the separation on the line I) between the blocks. Preferably in Writing up the State car registration on sheets, Vsuch as the sheet A, hectograph typewriter ribbons are used which makes possible the producing of many copies from the original writing. y

` In compiling the list it is done in s'u'ch a manner that for each car owner item the license number and the make of the cark ap'- pear in the left hand block, and the name, street address, townand State appear on that portion of the chart at the' right of the separable line portion showing in the particular construction as a perforated line C. 7Where multiple ownership appears in con'- secutive license order ditto vmarks only; will appear in the right hand columnas indicated by G, but the license number and make of the car will duly appear in the' column E. One of the purposes of this arrangement is to provide a check 1n addressing, so as to avoid waste in sending more than one copy of the advertisement toany particular addressee. It, however, stillpermits of selection Vby make of `car and does not interfere with the compilation of the total number of cars in a town regardless of the net ownership. For instance, if a creamery ycompany owned four trucks and two pleasurecars over $3000.00 value and six cars under $8000.00 value and if it is` desired to mail to this company advertising matter pertaining only to pleasure cars of $3000.00

value or to trucks it would stillbe possible tov make the rselection by car from` the left hand Column E, but in mailing the adver-l tisement relating4 to trucks to such `company only one piece of advertising would be mailed as'theaddressing list would Vshow by the ditto mark that he owned a plurality of trucks andtherefore in applying vthe addressing labels those bearing only the dotto marks would be omitted.

` Afterthe master record chartsAare compiledr thesheets are 'separated into the master record chart strips Band these are again separated on the lines I) ,and ythen subse-` Quently'arranged- 'z'iccordingA toI v towns. These resultant lblocks are then sorted' r`according to town or postoftice andi-s'ecuredfin corresponding spaces 'onf the master f town record-chart N shownin-Figure It will ben/oticed that lthis*master town l record"*chart7 whichiszgpreferably made on tough manilastock visjlSinches long by'fiive and one Vhalf inches ywide and it is designed to rcorrespond with' the ruling of the master recordv chartfshowninfFigure l, the spaces l being J-in'ch'high,lthe rightliand column 2.3

inches wide'andl theleft hand' column 1 inch wide andthe in' argin l four-tenths inch wide,

th^erebeingipreferably-2710i; such spaces or blocks-"In thevtop space the town, county7 l State and lcodenumber appear-preferably- I makes possible a visible count as the numbers I are obscured by mounting additional' strips so that the number appearing immediately below the last mounting strip lis a total for that particular town card. v At the left of the adhesive portion' I-I there is a marginal column L on` which appears a panel of summarization of a large number of the principal makes of automobilesvwith a space M permitting the. recording of a `ligure showing how many cars of that make there are in that particular town, the name of which town appears at the top of thisl particular master town record'chart N. .Beneath the summary space there is provided a suitable place for' recording additional data such as the date when the record was made. the name or number of the operator, date or" tiling, etc.

These built-up townv cards are then assembled by counties according to code number.

so as to materially reduce the bulk to be handled when looking for data as to a particular locality.

Moreover each group of town cards is assembled in a county unit so as to be arranged in a visible manner. Near the left hand portion ot each town card there are -av series of equally distant spaced perforations O and on the left hand marginal portion of the back O there are similarly spaced perforations; thistiback` being off'a `greater length thanthe` individual master town card chartN so-thatthe plurality of lthe charts i N can be' arranged in a single back as shown in Fighe by'a'tiixing'one or more rings Q, through the perorations'Ofand the correspendingk perforationsf` in'fthe back 0. These completedmaster town record charts VlI-"vvith the names mounted thereon can be filled in atany arbitrary time but" reproduced in'blocksof l0for morevby one of the standard commercial gelatin surfacetrans- 'fer-machines to sheets which vare then cut into strips S which are a reproduction of the master townrecordchart N and as the strips S have an eXtra block 'I at the ybottomfitis possible to attach'laA largev numberoic these." i l 'str ipsjogethert in-"a roll-which can be used in f the "ordinary"v mailing machines for ,conc'erns" 2fvvhich yhave large mailin'g'/ lrequirementsb. )j I' I"Thepurpose 'of making the-'right hand column' G a'width of two andlon'e-half inches is forth'e*purposel ofallowingr this strip when separated as on the line correspondingto `.the line C tobe run through an ordinary commercialgmailing device which as illustrated handles a sheet vof this width. These strips are merely pasted end to end, rolled up and automatically aiixed to adverftising matter by means of the automatic mailing device or' they-may.. be separated by hand and directly aiiixed by hand to the mat-1 .y i i ter to be mailed. The colored town heading U can be used as a signal when running' through the lists to lag'or otherwise noter the change in town and` also it canl be affixed to the package containing alltheadvertise-p i ments for any given town, which bothy separates the mailing-material and facilitates thev handling of the advertising matter through the mails. y'

It will be noticed that in my combined add l dressingand listing device thecomplete-data for both the selective purposes and as a mailing list is obtained by a'single writing and that the one and same chart is available for statistical purposes or can be separated and as on the perforated line V and used as directlabels ready to be affixed to advertising 115 matter without rewriting.

What claim as my invention is: l l. In a combined listing and addressing device, a chart having. a vlongitudinally eX- tending 'separable line portion, selective data 120 located on one side of said separable line portion and the mailing address of the party to whom the'selective data applies located` kon the opposite side of said separable line f portion, and in operative relation to the cor- 125 responding selective data, said addresses being arranged in blocks suitable' for individual mailing purposes when separated from the adjacentaddress blocks.

2, In a combined listing and addressing 130"v Y' sponding selective data, said addresses being K arranged in blocks suitable for individual mailingpurposes when separatedfrom the adjacent address blocks, said separable line portion constituting a series of perforations.

v3. In afcornbi'ned listing andaddressing device, a chart havinga longitudinally a' ex? tending separable line portion, selective data located on one sidev of said ,separable yline portion andthe mailing address of the party to Whom the `selective data applieslocated onthe opposite side of said separableline portion, and in operative relation to the corresponding selective data, said addresses being Aarranged in blocks suitable for individualy mailingpurposes' when separated from the adjacent address blocks, the inailyto` be directlyy aixed to an ,article to,

ille' .address of the. v-.ealfvc eelpfisiee the name .and address arranged e 'insieme above another whereby the bleek bearing the address vwhen.separated from the adjacent blocks is in suitableeforrn to "be directl-yaffixed to an article t0 be mai1ed-asthefma1- ing address,- v a v 4. In a combi ed listingandiaddressing device, a chart having selective vdata,and the mailing'- address :Of Qhegrarty tvo-whom the selective data appliesarranged in .operative relation to the corresponding selective data, said addresses loeingarranged in blocks suitable for individual mailing jpurposes when separated from theadjacent address blocks, the mailing .address ofv ,the party comprising the 'manneV andddress arranged on linesone above the other wherebythe block bearingthe address, When separated from the adjacent blocks-isfin suitable. form be mailed as the mailing address. In testimony whereof I affix my signature,

x MILTON HARTMANf 

